Ulta Beauty

Ulta Beauty price, regular price and online stock for each sku (one shade or size), with brand and Ulta's own rating, about 350,000 skus per credit. Keyword search too.

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Ulta Beauty price, regular price and online stock for each sku (one shade or size), with brand and Ulta's own rating, about 350,000 skus per credit. Keyword search too.

At a glance

Property	Value
`platform`	`ulta`
Item id	The product id and the sku of one shade or size, joined by a colon: the `id` that Ulta search returns, and the `id` of a product result. A product page link that ends in `?sku=` is reduced to it for you (`…/p/<name>-pimprod2020260?sku=2633514`); a link without `?sku=` names no single sku and is refused. Example: `pimprod2020260:2633514`.
Marketplaces	Live: `us`. Coming soon: none.
Tier	`standard` (the default), about 350,000 skus per credit (an estimate until production traffic measures it)
Ids per call	40
Typical call	30–80 s for 40 ids. Each sku is looked up on its own, a few at a time, so a long list takes a while.
Search	`GET /v1/structured/ulta/search` by keyword, with sorts, about 2.3 million results per credit.

One sku, one price

An item is one shade or size. price is that sku's current price (its sale price when marked down) and ulta.listPrice the regular price when it is marked down. A sku Ulta marks unavailable has no price: the price Ulta shows for it is not a current one. Prices are Ulta's online prices; a store cannot be chosen. price is the current price, and a store page can briefly show an older one while it loads.

Stock is the online shipping state

availability says whether Ulta can ship that sku online: inStock: true, or false when Ulta says it is unavailable to ship. There is no quantity. A sku for which Ulta says neither has no availability at all. Store pickup and same-day delivery are not reported.

Ratings are Ulta's own

ulta.rating and ulta.reviewCount are Ulta's review average and count for the product (its shades and sizes share them). A product with no reviews has both null, never 0.

Example

cURL
Python
Node.js

curl -X POST "https://api.scrapelyserp.com/v1/products" \
  -H "Authorization: Bearer $SCRAPELY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "platform": "ulta",
    "ids": ["pimprod2020260:2633514", "pimprod2033431:2597671"]
  }'

import os
import requests

HEADERS = {"Authorization": f"Bearer {os.environ['SCRAPELY_API_KEY']}"}

r = requests.post(
    "https://api.scrapelyserp.com/v1/products",
    headers=HEADERS,
    json={
        "platform": "ulta",
        "ids": ["pimprod2020260:2633514", "pimprod2033431:2597671"],
    },
    timeout=30,
)
r.raise_for_status()
data = r.json()
for p in data["results"]:
    print(p["id"], p["status"], (p.get("price") or {}).get("amount"), (p.get("availability") or {}).get("inStock"))

const res = await fetch('https://api.scrapelyserp.com/v1/products', {
  method: 'POST',
  headers: {
    Authorization: `Bearer ${process.env.SCRAPELY_API_KEY}`,
    'Content-Type': 'application/json',
  },
  body: JSON.stringify({
    platform: 'ulta',
    ids: ['pimprod2020260:2633514', 'pimprod2033431:2597671'],
  }),
  signal: AbortSignal.timeout(30_000),
});
if (!res.ok) throw new Error((await res.json()).error.code);
const data = await res.json();
for (const p of data.results) console.log(p.id, p.status, p.price?.amount, p.availability?.inStock);

Full reference → POST /v1/products

Ulta fields

Besides the common fields, each result carries an ulta object.

Field	Description
`price`	The sku's current price. `null` when Ulta marks the sku unavailable or gives none.
`availability`	`inStock` from Ulta's online shipping state; left out when Ulta says nothing for the sku.
`ulta.productId`, `skuId`	The product and the sku that make up the item id. A product has one id per shade or size.
`ulta.variant`	The shade or size name of the sku; `null` when Ulta names none.
`ulta.listPrice`	Ulta's regular price, when the sku is marked down. `null` otherwise.
`ulta.unavailable`	True when Ulta says the sku cannot be bought now (no price is given then).
`ulta.brand`	`null` when Ulta names none.
`ulta.rating`, `reviewCount`	Ulta's own, per product; `null` with no reviews.
`url`	The product page, opened on this sku. Ulta's pages are large: open them in a browser.
Not given	Store stock, pickup, same-day delivery, the subscription ("Replenish & Save") price, and the other shades or sizes of the product (send their skus, or take them from search).

Search lists one result per product, shown in one shade or size, and its id is that sku's item id. To read other shades or sizes, send their skus.

Statuses on Ulta

partial: Ulta answered without a title. Ask again later.
not_found: Ulta has no such product or sku.
unavailable: no usable answer after retries. Not charged; ask again.

Updated Nov 6, 2026

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